Home / Marketing

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.

Digital Marketing Analytics

Marketing Analytics, in simpler terms, is the practice of measuring the performance of brand’s marketing efforts. It helps marketers understand their customers, assess the outcome of various marketing initiatives and make decisions. With the advent of Big data and data science, analytics is playing a bigger role in marketing. Benefits …

Read More »

Mobile Marketing

A few years back, it was enough to have a Responsive website and SMS marketing for marketing. However, with increased usage of mobile devices, mobile search, browsing, and app usage, mobile as a channel has evolved to be as important as the Web or more. Now, making a site responsive is …

Read More »

Website Marketing

Website Marketing is one of the primary channels for content marketing and an essential part of any digital strategy. For a customer, Brand Website or Company Website is the face of the brand and a trusted source of information. All marketing activities like SEO, SEM, email, and Social Media, lead the users back to the …

Read More »

Digital Marketing Tools

Digital Marketing as an area is fully loaded with tools – both open source and commercial. Some of these tools help in creating content, some help in distributing content and yet others assist in measuring the effectiveness of content and campaigns. Making sense of the universe of digital marketing tools could get overwhelming …

Read More »

Campaign Management

Digital Marketing Campaigns Digital marketers use multiple channels such as Email, Social Media, SMS, PPC, retargeting ads, Microsites and Mobile apps to ensure they reach their customers effectively and meaningfully. Also, they use campaign management tools like Adobe Campaign and HootSuite to orchestrate and manage campaigns across these channels and give a personalized experience to the …

Read More »

Media Buying

Online Display Ads Display advertising, promote products or services on relevant sites/blogs, where the user is actively engaged in some other context. These Ads are a great way to raise brand awareness and familiarity among customers. However, Display advertising requires a very compelling messaging and visuals, to get that one …

Read More »

Paid Search Marketing

The quest for everything starts with Search. This pretty much says the importance of Search Marketing for a Brand. There are two ways to improve Search presence of a Brand. 1. Paid Search Marketing 2. Search Engine Optimization Paid Search is about bidding and buying keywords relevant to the product/service …

Read More »

15 Free Copyright Images Website

Hi friends, Today I am going to tell you very interesting things which will help you in the field of blogging marketing graphic designing digital marketing and more so let’s begin Today I am going to tell you about 15 different sites which provides copyright free images which you can …

Read More »

How to Sell Anything, Anywhere, Anytime?

Howdy Guys, Today we are going to Talk about Sales, what are the essential things we need to make a successful deal and sale any type of thing to anyone, anywhere.So, Lets Start Trust is Important “Let them Trust You- to Buy is to Trust” One of the most important …

Read More »