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Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.

Digital Marketing Analytics

Marketing Analytics, in simpler terms, is the practice of measuring the performance of brand’s marketing efforts. It helps marketers understand their customers, assess the outcome of various marketing initiatives and make decisions. With the advent of Big data and data science, analytics is playing a bigger role in marketing. Benefits …

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Mobile Marketing

A few years back, it was enough to have a Responsive website and SMS marketing for marketing. However, with increased usage of mobile devices, mobile search, browsing, and app usage, mobile as a channel has evolved to be as important as the Web or more. Now, making a site responsive is …

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Website Marketing

Website Marketing is one of the primary channels for content marketing and an essential part of any digital strategy. For a customer, Brand Website or Company Website is the face of the brand and a trusted source of information. All marketing activities like SEO, SEM, email, and Social Media, lead the users back to the …

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Digital Marketing Tools

Digital Marketing as an area is fully loaded with tools – both open source and commercial. Some of these tools help in creating content, some help in distributing content and yet others assist in measuring the effectiveness of content and campaigns. Making sense of the universe of digital marketing tools could get overwhelming …

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Campaign Management

Digital Marketing Campaigns Digital marketers use multiple channels such as Email, Social Media, SMS, PPC, retargeting ads, Microsites and Mobile apps to ensure they reach their customers effectively and meaningfully. Also, they use campaign management tools like Adobe Campaign and HootSuite to orchestrate and manage campaigns across these channels and give a personalized experience to the …

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Social Media Advertising

Social Media Advertising Social Media Advertising involves planning and buying ad spaces on social networking sites to display brand ads. These platforms provide more insights about the customer and thus comes the opportunity to push highly targeted ads. Advertising on Facebook and Instagram Facebook Adverts is an excellent platform for advertisers to run campaigns …

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Media Buying

Online Display Ads Display advertising, promote products or services on relevant sites/blogs, where the user is actively engaged in some other context. These Ads are a great way to raise brand awareness and familiarity among customers. However, Display advertising requires a very compelling messaging and visuals, to get that one …

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Search Retargeting

Search Retargeting aims at influencing users who have already begun their research on sites like Google, Bing, YAHOO, and MSN. While Search marketing places ads on SERPs, Retargeting extends this and shows relevant display ads on other online sites. Target users are determined based on the search terms used by them …

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End-to-End Digital Marketing & Customer Experience

Good digital experience has the power to transform a prospective customer to a brand advocate. Watch this video that shows how a fictional company engages with customers across their journey using: Internet of Things, Social media, Analytics, Cloud, and Mobile.   Delight your Customers! Customer Experience is about turning data …

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How to Do Research & Development

How to do research and development Today we’re going to talk about the research process how we can research Most of the literature available regarding research as a multi stage process that one must follow in order to understand complete his research the precise number of stage wearing but they …

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