Delight your Customers!
Customer Experience is about turning data insights into personalized experiences that last!
It is about Creating Value.
Customer Decision Journey
Online Business is driven by influencing Customer Decisions. Watch this video to know how companies can shape
Customer Decisions Journey and Experience
Accelerating the Consumer Decision Journey is highly influenced by Customer Experience.
Four Pillars of Digital Marketing
Now that we have a fair appreciation of Customer Journey and Customer Experience let us understand the channels, platforms, and tools that marketers have at their disposal to engage with their customers.
Four pillars of digital marketing are:
- Search Driven Marketing (SEO/SEM)
- Social Media Marketing
- E-mail Marketing
- Mobile/Web Apps and Sites
Above all lies the Content and Context. These together help deliver most remarkable experiences.