ONLINE MARKETING

Campaign Management

Digital Marketing Campaigns Digital marketers use multiple channels such as Email, Social Media, SMS, PPC, retargeting ads, Microsites and Mobile apps to ensure they reach their customers effectively and meaningfully. Also, they use campaign management tools like Adobe Campaign and HootSuite to orchestrate and manage campaigns across these channels and give a personalized experience to the …

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Social Media Advertising

Social Media Advertising Social Media Advertising involves planning and buying ad spaces on social networking sites to display brand ads. These platforms provide more insights about the customer and thus comes the opportunity to push highly targeted ads. Advertising on Facebook and Instagram Facebook Adverts is an excellent platform for advertisers to run campaigns …

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End-to-End Digital Marketing & Customer Experience

Good digital experience has the power to transform a prospective customer to a brand advocate. Watch this video that shows how a fictional company engages with customers across their journey using: Internet of Things, Social media, Analytics, Cloud, and Mobile.   Delight your Customers! Customer Experience is about turning data …

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Marketing Concept – What is Marketing

Nature and scope of marketing Marketing concept Marketing is perhaps the most complex and challenging function performed by every business. The term marketing is very comprehensive 1. Marketing starts well before production comments and hands only after rendering after sale satisfaction it is the set of those activities necessary and …

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