Digital Marketing Analytics

Digital Marketing Analytics

Marketing Analytics, in simpler terms, is the practice of measuring the performance of brand’s marketing efforts. It helps marketers understand their customers, assess the outcome of various marketing initiatives and make decisions. With the advent of Big data...
Mobile Marketing

Mobile Marketing

A few years back, it was enough to have a Responsive website and SMS marketing for marketing. However, with increased usage of mobile devices, mobile search, browsing, and app usage, mobile as a channel has evolved to be as important as the Web or more. Now,...
Website Marketing

Website Marketing

Website Marketing is one of the primary channels for content marketing and an essential part of any digital strategy. For a customer, Brand Website or Company Website is the face of the brand and a trusted source of information. All marketing...
Digital Marketing Tools

Digital Marketing Tools

Digital Marketing as an area is fully loaded with tools – both open source and commercial. Some of these tools help in creating content, some help in distributing content and yet others assist in measuring the effectiveness of content and...
Campaign Management

Campaign Management

Digital Marketing Campaigns Digital marketers use multiple channels such as Email, Social Media, SMS, PPC, retargeting ads, Microsites and Mobile apps to ensure they reach their customers effectively and meaningfully. Also, they use campaign...
Social Media Advertising

Social Media Advertising

Social Media Advertising Social Media Advertising involves planning and buying ad spaces on social networking sites to display brand ads. These platforms provide more insights about the customer and thus comes the opportunity to push highly targeted ads....