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Marketing Analytics, in simpler terms, is the practice of measuring the performance of brand’s marketing efforts. It helps marketers understand their customers, assess the outcome of various marketing initiatives and make decisions. With the advent of Big data and data science, analytics is playing a bigger role in marketing. Benefits …

A few years back, it was enough to have a Responsive website and SMS marketing for marketing. However, with increased usage of mobile devices, mobile search, browsing, and app usage, mobile as a channel has evolved to be as important as the Web or more. Now, making a site responsive is …

Website Marketing is one of the primary channels for content marketing and an essential part of any digital strategy. For a customer, Brand Website or Company Website is the face of the brand and a trusted source of information. All marketing activities like SEO, SEM, email, and Social Media, lead the users back to the …

Digital Marketing as an area is fully loaded with tools – both open source and commercial. Some of these tools help in creating content, some help in distributing content and yet others assist in measuring the effectiveness of content and campaigns. Making sense of the universe of digital marketing tools could get overwhelming …

Digital Marketing Campaigns Digital marketers use multiple channels such as Email, Social Media, SMS, PPC, retargeting ads, Microsites and Mobile apps to ensure they reach their customers effectively and meaningfully. Also, they use campaign management tools like Adobe Campaign and HootSuite to orchestrate and manage campaigns across these channels and give a personalized experience to the …

Social Media Advertising Social Media Advertising involves planning and buying ad spaces on social networking sites to display brand ads. These platforms provide more insights about the customer and thus comes the opportunity to push highly targeted ads. Advertising on Facebook and Instagram Facebook Adverts is an excellent platform for advertisers to run campaigns …

Online Display Ads Display advertising, promote products or services on relevant sites/blogs, where the user is actively engaged in some other context. These Ads are a great way to raise brand awareness and familiarity among customers. However, Display advertising requires a very compelling messaging and visuals, to get that one …

Top 12 Popular Back Office Jobs in India The back office is an important section of any organization, comprising administration and support personnel, who are not involved in client-facing jobs. There are different functions and responsibilities in back office jobs.  All kinds of management support to help simplify front office …